Maybe because I have an opinion about nearly everything, and will put in the required research to defend it, I've done more than my fair share of media. And yet, I am always surprised by the power of media. When people see you on television, they seem to believe you more than if you're talking politics over a meal at the pub. I find this disheartening, as television has never been my go-to source for anything.
I've done the morning shows; news; radio; magazines; newspapers, and the Internet. Often the discussion has something to do with "obesity" and body image, but I've also been interviewed on topics as varied as U.S. politics, UK immigration, entrepreneurialism, and my soft spot, Britain's egalitarian National Health Service.
Given my experience, I understand the way media works and how one might use it to one's advantage. Media needs a steady flow of interesting, often controversial people, to keep up the ratings and sell advertising.
The vast majority of mainstream media panders to our most base selves. It's lazy, mean-spirited, sensationalistic, and politically motivated. Fortunately, a growing number of independent production companies are in the habit of seeing things differently. They engage in a documentary style reporting that’s positively inspiring.
Media is constantly changing and reinventing itself, as we all must do. My favourite media is represented by The Guardian; The New York Times; BBC's Radio 4 Podcasts; BBC Radio 3; Classic FM and Brain Pickings, as well as documentaries and mini documentaries, like the one below for Education East Africa.
Mini documentaries, usually under five minutes, are an excellent way to communicate your vision and achievements, while also providing factual information. As traditional media evolves, we're seeing a lot more of this style of reporting.