Like a many people I have a love/hate relationship with social media. I'm what one might term a reluctant purveyor. I appreciate Linked-In for access to like-minded professionals. I like Twitter for media and politics, as well as for the warped perception of media access. I have my daughter to thank for coaxing me onto Pinterest's playground. They market themselves as the place to discover and save creative ideas. Over 75 million of us include it in our social media mix. 80% women. 

We use Pinterest to dream; shop; exchange ideas and inspiration; learn new skills; plan holidays and parties; share recipes; decorate; design and a host of other practical activities. I enjoy Pinterest's straight forward approach to encouraging the curator, planner and organiser in us.

Most of us in the working world have time to engage in one or two social media sites. Unless we’re in the position to attract followers, a truly cringe-worthy expression, in exchange for daring feats in the arts, business, media or politics, that’s plenty of distraction. Without our enthusiasm for interacting with others; to exchange experiences, ideas and discoveries, social media would not exist.

Occasionally I come across someone who uses social media in place of a website. I don’t recommend this for a number of reasons. You don’t have enough creative control with social media platforms to trust them to consistently represent you. This alone is reason enough to use them as an adjunct, not as your primary communication tool. You deserve better.